This is called a shell variable

VAR=192.168.43.1

and this is called an environment variable

export VAR=192.168.43.1

How are they different? The scope of the first is restricted to the current shell. If you start another session (e.g. an ssh connection) it would be gone. I just found this out while debugging one of my codes, finally answering a question I always had. More reading here.